What are the Top 7 Marketing Ideas Trending in 2019 that You Must Try?

What are the Top 7 Marketing Ideas Trending in 2019 that You Must Try?

What are the top 7 marketing ideas that are trending for 2019 that you must try?

The tenacity of human beings to create new things has extended to all aspects of their lives including business. No wonder business trends are ever changing. 2018, in particular, has been a year filled with market uncertainties and has had entrepreneurs reflect on all its peaks and lows, and plan for the new year with those insights in mind.

Shifts occurring in technology, public policy, and finance are expected to change how businesses run their internal operations and most importantly how they market their products and services. We’ll get to look at the trendiest marketing ideas to try out in 2019 in a short while but first, here are some marketing trends and predictions to assist you to devise a winning marketing strategy for your products and services this year.

Marketing Trends and Predictions

  • A more personalized approach to marketing- with marketing becoming more and more personal, it’ll be difficult to convince customers using certain methods which are fast losing their touch including generic nurturing campaigns, impersonal calls-to-action, and stock images.

It’ll take personalized and high-value content each step of the way to have consumers give you their undivided attention and money.

  • Customer reviews will be king- Best you come up with an innovative marketing campaign that focuses on review forums as these will have a significant influence on your business. As of now, 95% of online customers refer to other customers’ reviews before making a buying decision. Furthermore, 90% of internet users hold back from purchasing anything online, that doesn’t have any reviews.
  • New insights on customer information will spring up new strategies- A recent prediction by ‘eMarketer’ places mobile ad spend at an all-time high by 2020. This unprecedented degree of spend is expected to unlock a pile of insights on customers, particularly their behavior trends, location, and the means with which they make their purchasing decisions. It’ll be up to the marketers to know how to leverage this information in a way that drives profitability.
  • Voice search- An increase in the popularity of smart speakers has led to advancements in voice recognition technology. In 2019 we can only expect to see voice searches blow the roof more so because of their speed and ease of use.

A lot more can be said of the benefits that voice search offers in terms of how fast it is in searching as compared to typing, and its safe nature for anyone on the move such as someone that’s traveling in a car. In other words, voice recognition technology will modify search engine optimization if it hasn’t already begun.

7 Top Marketing Ideas for 2019

And now, the top marketing ideas for 2019 to help you establish yourself as a credible source and separate you from the spam community that sends many customers stretching for an ad blocker.

1. Take the CEO stage

Take a second and think about how the name ‘Mark Zuckerberg’ has transitioned into a household name. Social media has created transparency that has made it possible to feel like you know some of the world’s major CEOs on a personal level. Apply the same to your marketing campaign.

Attaching the face and personality behind your company to your marketing strategy fosters a sense of authenticity and familiarity, and gives potential customers a comfortable feel when engaging with your brand image and product. This will increase sales.

2.  Go native with advertising

The biggest upside with native advertising is its consistency with customer media consumption preferences (and patience levels). Sponsored/paid advertising is a valid option too, but it can often come out as very in the face of potential consumers.

Native advertising entails marketing efforts that integrate with their surroundings be it in search engines, social media platforms, or media publications like BuzzFeed. This means that your advertisements will appear to the right people, at the right time, and the right place.

 You’ve probably already come across native advertising when searching on Google. Recall the promoted ads at the top and bottom part of each search results page? Those are a good example.

3.  Address security concerns immediately

In 2018, the GDPR (General data protection regulation) was released to enhance data privacy by restraining the extent to which companies can utilize their clients’ personal information, including in advertising.

Incorporating the McAfee SECURE Trustmark to your website dismisses any fears your customers may have regarding entering sensitive information, such as their credit card details, to your site.

https://earthgroupmarketing.com/online-marketing/

4.  Raise your expert standards

There isn’t a time when consumers will settle for a brand they barely understand. A good marketing strategy to naturally attract prospects is to create a blog in which you can share knowledge of your industry and transmit all kinds of information in your unique voice. Eventually, readers will sense your passion and come to you.

There isn’t a time when consumers will settle for a brand they barely understand. A good marketing strategy to naturally attract prospects is to create a blog in which you can share knowledge of your industry and transmit all kinds of information in your unique voice. Eventually, readers will sense your passion and come to you.

Another way to demonstrate your expertise is to publish customer reviews and opinions. It’s amazing the wonders that a well-crafted endorsement page will do in recruiting loyal consumers to your business.

5.  Optimize your marketing campaign for voice searches

Operating systems are becoming more and more sophisticated. Smart speaker technology and the ever-present voice assistants are closing in at a fast rate, one that is impossible to ignore. With 30% of internet browsing projected to go screenless by the year 2020, it is only tactical to start optimizing your business to match every new development.

An excellent place to begin would be to sync your brand with the tones of Siri or Alexa and to optimize your voice searches for SEO.

6. Reach your consumers with audio content

For the same reasons that more people are adopting voice searches, users are more likely to warm up to material that’s presented to them most pleasantly. Creating audio content for your consumers is one of the most efficient marketing techniques you can use to capture their minds and help them remember, and easily relate to the substance of what they’re being told.

7.  Go big with video content

Any marketing campaign without a visuals strategy is incomplete. Social media algorithms are changing fast. Creating outstanding visual and video content is crucial if you want your substance to stick with your audience.

The opportunities to enhance your online/ offline presence will never seize to exist. Not if you never stop looking. This year, in particular, has sprung up a trove of marketing ideas to help you promote and get your product and service out there. Be sure to try out the above 7 tips to help you delight in the best engagement rates from your target audience.

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