Cashvertising Book Review
Cashvertising Book Review
“Cashvertising” by Drew Eric Whitman.
As many of you know, writing can be difficult. Not gifted with this ability? It is down right challenging. Like many of you, I did not inherit the writing gene. Like so many of us, I stink at it. Is it time to give up? Nope! Then what do you do?
You have 3 choices:
- Hire a Freelance Writer
- Learn how to right copy
- Throw in the towel
Most of us are struggling to get going, so we don’t have the cash to hire a pro. Certainly not going to give up. Therefore, you have one option. Learn how to write copy. Whether it is Ad copy, emails, sales letter, etc. we just have to get it done. Recommended to me by a mentor was “Cashvertising”.
Cashvertising has 3 parts: (1) human needs and wants (2) How to get into your customers head (3) Proven sales techniques. First, our biological needs drive what we need such as security, love, and food. Also, we learn to want thinks like bargains, convenience, and to be informed. Next, proven techniques to get into the mind of your audience like repetition and redundancy, selling the scare, and bandwagon effect. Last part. 41 time tested techniques to sell to anyone and 101 easy ways to boost ad response. In addition, it covers small stuff like colors and font size to big picture things like basic human need.
The Good and Bad
Cashvertising is a quick read packed with proven tips and tricks that you can implement right away. Each is explained step by step. So easy, even a caveman could do it. Another key point is that every tip or trick is back by 1 or more proven studies. Specific numbers are given to show exactly how successful or unsuccessful the strategy is.
Furthermore, it goes into great detail on what actually works and what doesn’t. Like white background with black font converts, but black background and white font not so much. Key details are given on fonts to use and the size. Which background colors convert such as yellow work better than other colors. Similarly, it covers almost every kind of ad copy from newspapers to emails. Explains what to do and how to do each
one. What works and what doesn’t. Definitely a good research book that you can come back too time again. Of course there are tons of examples of copy and quotes to drive home the concepts. You will ware out these pages using these tips and tricks.
Conversely, the text is a decade old and has a few concepts that are outdated. Such as placing classified ads and advertising in magazines. These are not dead yet, but are on their way out. Just skip the outdated concepts. That is really the only downside to this book.
In conclusion, if you are struggling with blog posts, ad copy, or emails, “Cashvertising” will help get you going. It is worth the money. Couple this with other books like “Hypnotic Writing” by Joe Vitale, and you will be a writing guru in no time. Get to researching and overcome this hurdle.
If you are curious about “Hypnotic Writing” by Joe Vitale, I will be reviewing this book as well in the coming weeks.
Thanks for reading. See you soon.