YouTube SEO: A Beginners guide to optimizing your videos


The beginners guide to YouTube SEO teaches you the basics. SEO stands for search engine optimization. It’s a process of increasing both the quantity and quality of traffic to your website, or social media pages through organic search engine results. SEO aims at driving quality traffic. Traffic that attracts only the visitors who are genuinely involved in the products you are selling.

Moreover, SEO helps you to get more visitors to your page. Thereby making you rank well in all search engines. YouTubers however, need to make great use of SEO in order to attract as many subscribers as possible to their channels. It is evident that the amount of money made by YouTubers depends on the number of subscribers they have.

It is simple, the more subscribers and views, your videos get, the more likely is it for brands to pay you to advertise their products. Moreover, with a large viewership on YouTube, you make more money by launching and selling your own products to your millions of fans and subscribers. But of course, there are guidelines when it comes to YouTube SEO. These guidelines shall be discussed in the subsequent paragraphs.

Keyword research

The first step towards YouTube SEO is to do thorough video keyword research. Video Keyword Research simply involves finding the right words and phrases that people normally use to search for video content online. YouTube is known to be the most popular video website and that explains why most keyword research for videos often focus on it.

At every point in time, it is likely that someone from your target audience is searching for one of your videos. Therefore, Identify those keywords they are searching and optimize your video around them. Then your videos will show up at the top of the search results. As a matter of fact, you will get the opportunity to significantly get more views, likes, comments and subscribers. So you must successfully optimize your videos around the right keywords.

Best Practices

One of the best ways to research and identify the right keywords to optimize your videos with is to use the YouTube’s Search Suggest feature. This is easy to do. You simply need to go to the search bar of  YouTube and pop in a word or phrase that is related to your niche. Once this is done, YouTube will suggest a bunch of keywords that are related to what you are searching for. Of course, you need to pay attention to those keywords because it is obvious that they are the terms that people actually use on YouTube. There is absolutely no need to worry about them not being the right keywords because if YouTube suggests them to you, then rest assured they are 100% correct.

Another way of doing keyword research is to go to a popular video that is related to what you offer. Copy the keywords that have been used in optimizing that video. The easiest way to do this is to search for other channels in your niche. Then proceed to sort their videos according to the most popular ones. YouTube will then show you the videos that have generated the most views. You can then settle for one of the videos from the list. Of course, while picking a video, it is advisable to choose the one you can easily create an awesome video around. Finally, you would need to check the keywords that the video is optimized around and save them somewhere.

youtube channel page
Optimizing you YouTube channel is Key

YouTube Traffic Source

It is equally easy to find excellent keywords from your YouTube Traffic source. It is worthy to note that this report actually contains all the keywords that YouTube users have searched for before finding your video. The truth is that in many cases, the keywords you will find via YouTube Traffic are those you already know about. You probably already optimized your video around them. Nevertheless, it is also possible to find a handful of keywords you would never have thought about through the YouTube Traffic source.

Although most views from YouTube come from within YouTube platforms, it’s also possible to search for keywords in Google. There are indications that your video could get 2-5 times more views if you can also rank them in Google. However, you will need to optimize your video around the keywords that already have video results in Google.

Use keywords correctly in YouTube SEO

It is granted that researching on the right keywords is a great start to optimizing your videos. But of course, you need to use these keywords right in a bid to achieve the desired results. One of the ways of using your keywords well is to include them in the title of your video. Ideally, your video title should be at least 5 words long, so that you can include your full keywords. Like with a blog post, there are also indications that you could obtain a slight YouTube SEO boost by inserting your keyword at the beginning of the title of your video.

cell phone with search engine apps
Use search engines to find key words

Keywords in Video Description

The title aside, it is also imperative to include keywords in your video description. The video description is very important because it helps both YouTube and Google, to understand the context of your video. Of course, there is a guideline for writing YouTube video descriptions. Your description should be at least 250 words long and you should endeavor to include the keywords in the first 25 words. You will also be optimizing your video more if you include each keyword 2-5 times in your description.


Another tip for using your keywords correctly is to make great use of tags. Even though tags are not super important, they help you rank for your target keywords. Moreover, tags make it possible for your video to show up more often as one of the related videos in the sidebar area of YouTube. That being said, there are strategies for using tags for YouTube SEO optimization. For instance, you can ensure that your first tag is your exact keyword. You can include a few variations in your keywords, or make a few of your tags other topics that your video covers.

Youtube SEO optimization is very important in successfully running a YouTube channel. You need to also promote your channel because you can only make money if your videos are getting views.

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